The challenge at MPL was a clear one… get users and keep them.
So how do you do that? Well, we became obsessed with our target audience. Why do they play? What do they play? Where do they play?
With those insights, we positioned ourselves as a can’t-miss destination for gamers who don’t just think they can win money—they know it.
And it worked. We decreased our CPIs by 450% and increased our D7 ROAS by four percentage points.
From there, the brand grew. With visuals that communicated a fun, competitive arena. And a brand voice that was a gracious host with all the info you needed.
”Here are the games. Here are the contests. Here’s the money. Go win your share.”
Performance Videos
Performance Statics
In-app
Game Refreshes
Voice Development
