Grubhub delivers earned media with year-in-review
If it works for music, why can’t it work for food?
Every year, Grubhub and Seamless release a nationwide report on the year in food.
But, I wanted to do more. So, I pitched the idea of emails recapping each customer’s ordering habits.
And boy did it deliver, hundreds of pieces of media coverage, thousands of tweets, and over 200 million impressions.
Emails
Landing pages
Social
Case study
2020 evolution