ASSIGNMENT
Design and develop standard iMedia sizes for U.S. Bank to promote small business deposits.
THE OBJECTIVES
• Create retargeting ads for small business deposits. New campaign launching Jan 2017.
• Improve e ciency of small business deposits display campaign.
• Acquire new business checking accounts (overall YOY deposit balance growth goal of 6.6%, approx. 152K accounts) and deepen relationships with these customers.
• Educate and position our products to business owners in a way that showcases the benefits (e.g., save them time, save them money, o er convenience or provide security). Checking accounts do save time, save money, o er convenience and provide security. O er ability to use online/digital solutions on the go (e.g., example, remote check deposit, mobile banking, online banking, online bill pay).
• Promote digital/mobile capabilities and solutions with our business checking account.
THE MESSAGE
• Our business checking accounts give you full access to online and mobile banking, a suite of powerful tools and apps that make it easy to track your spending, pay bills, send money, deposit checks and more.
• Enjoy added benefits by combining your business checking account with other valuable solutions that save you time and money.
• Our business checking accounts and our suite of mobile products give you convenience and security on the go.
