We created the Moms Are More campaign to get a better understanding of who 'Mom' is today, and how we can best market to them.
So, we took to the streets to learn more about the women we call “Mom.”
And what we found is pretty simple, really… moms are more.
After going out and filming individuals in the Cincinnati area talking about their moms, we launched a social media campaign to further the conversation about moms in advertising. Each of the posts were concepts of mine in a strategic attempt to convey mom as the ever-evolving individual that she is.
