FitSleep came to my partner and I about two months before their launch with the ask of creating a campaign video, social presence, and designing the campaign page.
When writing the script for the FitSleep device, I wanted to make sure it carried a somewhat serious tone, but was also relatable. It was important to cultivate confidence in the product while making sure it appeared practical for the everyday person.
Our social campaign highlighted the features of the device leading up to its launch.
Shortly after, the product launched on Indiegogo and was funded up to $100k in less than three weeks. I provided all the copy for the page including the original tagline, "FitSleep: Our tracker is your personal lullaby."
Check out the full campaign here.
